StockSell
A multichannel sales platform for wholesalers and retailers. It connects the product catalogue, stock levels and listings across multiple sales channels.
Platform features
StockSell handles the process from supplier data import through listing publication to order fulfilment.
Supplier data import
Loading wholesaler feeds and product files with automatic data completeness checks.
Categories and parameters
Assignment of Allegro categories and required parameters based on product data.
Titles and descriptions
Listing titles and descriptions prepared in line with marketplace requirements.
Prices and margin
Pricing rules that account for purchase cost, fees and the target margin.
Publication and relisting
Bulk publication on Allegro and Empik, with automatic relisting once listings end.
Orders and shipping
Orders from all channels handled in one place and passed on for warehouse fulfilment.
The system on screen
Listings
Listings from all seller accounts in one view, with stock, prices, statuses and actions for selected items.
Wholesaler feed import
Product data from the supplier feed is loaded and organised before listings are prepared.
Price and margin calculation
Listing prices are derived from pricing rules that account for purchase cost, fees and margin, with no manual editing of individual listings.
Availability and integrations
StockSell is provided as a hosted service (SaaS). The platform database holds over 2.4 million product records and 266,000 orders (as of November 2026).
- Allegro
- Empik
- BaseLinker
- Online stores and marketplaces
- Wholesaler XML and CSV feeds
- StockLinker
StockSell demo
We will show listing preparation on a sample wholesaler feed.